Matthew S. Ayers
Orlando, FL 813.401.0391 Mattayerswrites.com Mattayerswrites@gmail.com
Copywriter/Editor with skills and experience in:
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Advertising, Marketing and Content copywriting, planning and editing for Web, print, social, video and broadcast publication
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Years of advertising agency and in-house marketing group experience with clients of all sizes
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Multiple project and branding campaign development and execution in deadline-directed environments
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Freelance/contract copywriting for various clients and product lines
EXPERIENCE
Copywriter, Marriott Vacation Club, Orlando, Florida, 5/2015-Current. Write and edit copy and online content for major travel/hospitality industry company. Brands worked with include Marriott Vacation Club, Westin Vacation Club, Sheraton Vacation Club, Hyatt Residence Club, and Interval International.
Senior Copywriter, Uniworld Boutique River Cruises, Los Angeles, California, 7/2013-9/2014. Planned, wrote and edited copy and content for Los Angeles-based luxury cruise line’s advertising and communications across all media: Web, print, email, direct mail, social, public relations, etc.
Copywriter/Editorial Strategist, Triad Retail Media, Tampa, Florida, 12/2008-11/2012. Planned, wrote and edited high volume
of editorial content and ad copy for national websites of major clients and product suppliers. Key clients included Walmart.com; CVS.com; eBay; Dell.com; 1800-Flowers.com, and Toys”R”Us.com. Key suppliers worked with include P&G; Dell; Kimberly Clark; Unilever; Nestle; HP; ConAgra, and more.
Selected Work Samples:
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eBay eXtras. Planned and wrote content for expanding new savings- and value- focused area on eBay.
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1-800Flowers.com Guy's Guide. Wrote copy and content.
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Walmart.com In Stores Now Food & Recipe Center. Wrote site copy and determined, managed and updated live content via
Content Management System and analytics reports.
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Walmart.com Featured Brand Pages and Shops. Wrote copy for numerous third-party supplier brand pages.
Senior Copywriter, AAA Travel Marketing, Tampa, Florida, 4/2005-11/2008.
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Wrote and edited travel editorial and marketing copy for print, direct mail, Web, radio and TV
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Researched, created and developed copy and editorial concepts and direction
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Final proofed all work before publication and printing
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Wrote multiple articles and ads for widely-distributed AAA Going Places magazine
Copywriter, Schifino/Lee Advertising, Tampa, Florida, 2/2001-12/2004. Wrote a wide variety of advertising and public relations copy,
including websites (updates and from scratch), campaign and branding collateral, print ads, brochures, press releases, TV and
radio spots, advertorials, product packaging, corporate proposals. Performed creative/concepting, editing/proofing and account management duties.
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Wrote print, Web, TV, and radio copy for large Lifestyle Family Fitness multi-market rebranding campaign
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Concepted and wrote multimedia campaign for 345 Bayshore luxury condominiums
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Wrote and followed-up all collateral and PR for openings for world-renowned artist Peter Max
Staff Writer, Philadelphia College of Osteopathic Medicine, Philadelphia, Pennsylvania, 5/2000-12/2000. Wrote ads, periodical articles,
newsletters and public relations for the largest osteopathic medical school in the United States.
Copywriter, Schifino Lee Advertising+Branding, Tampa, Florida, 10/1999-2/2000. Wrote a wide variety of advertising and public
relations copy, including print ads and brochures, websites, TV and radio commercial scripts, press releases, corporate proposals.
Copywriter, “On-Hold” International, Tampa, Florida, 11/1997-9/1999. Wrote telephone system on-hold message scripts for a variety
of companies in various industries nationwide.
Marketing and Development Intern, Lowry Park Zoo, Tampa, Florida, 6/1997-9/1997. Performed a wide scope of advertising, writing and
public relations duties including: Creation of sponsorship proposals, press releases and media kits; assisted in planning major
fundraiser events; tracked revenues and expenses for all fundraiser events.
HONORS
ADDY Award winner.
EDUCATION
Bachelor of Arts in Technical and Professional Writing, University of South Florida, Tampa, Florida, May 1997.
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Matthew S. Ayers